Think It Ink It Publishing
For children seeking to express themselves in an enjoyable way—and for
parents who enjoy it when learning is fun—comes Think It Ink It Publishing.
Think It Ink It Publishing produces write-your-own storybooks that are
transformed via the Internet into a young author’s very own hard cover,
professionally illustrated book.
Asked to help launch these storybooks we developed a series of custom
books, workbooks and logo which won national media attention. Because much of
this business is done online, we organized an intuitive, easy-to-use website
to sell their products.
The custom hard cover books include professional illustrations, which
provide a topic and the initial ideas for young writers to use as a starting
point to help them express their “inner author”. The books were designed with
illustrations that are filled with rich details to capture the reader’s
imagination and enhance their visual literacy.
The website’s easy-to-use interface allows users to write their custom
books online, purchase workbooks or gift certificates and provides
educational benefits, such as writing tips and vocabulary. The design is
bright and playful.
Eye Institute of New York
Dedicated to providing professional care for the eyes, Eye Institute of
New York delivers top-quality services from comprehensive eye exams to
delicate surgery.
We were approached by the two founding ophthamologists to create a
compelling visual identity. We designed a dynamic charismatic
logotype—juxtaposing the “e’s” to appear as eyes on a face—effectively
promoting the nature of their services.
A shopping bag was developed as a comprehensive coordinated package to
accommodate surgical eye kits, glasses and other product lines.
Extending the companys brand, we developed a series of ads, which appeared
in Travel Sport magazine. The underlying theme was to promote LASIK surgery
to the “weekend warriors” as well as introduce Eye Institute of New York’s
state-of-the-art vision care services to this younger active demographic.
Stevens Institute of Technology
Stevens’ five-year vision was to be recognized as a premier technological
university noted for its distinctive educational and research programs. But
the schools positive attributes—it’s research centers—were not clearly
integrated within the schools system. Our mission was to support the overall
goal and to bridge these boundaries.
Our first step was to replace the schools inconsistently used logo, colors
and multitude of mismatched stationery. We modified the Steven’s logo
choosing burgundy, the color originally associated with the school. Our next
step focused on the research centers. We updated their logos, and in some
cases created new ones. Lastly we established a secondary palette for the
centers.
The logos and color palettes were followed by the design of stationery
system. Developing Stevens, as the umbrella program, the research centers
followed this newly created format. The tagline, “A Business Resource at
Stevens Institute of Technology” was developed and placed on all the centers
materials. The tagline, along with a cohesive identity program, successfully
linked the research centers back to the school.
The re-branding continued with the development of Competitive Strategies
for Engineering and Science Education a marketing communication meant to
integrate the schools departments and its business resources. The first
installment featured prominent images and overviews of selected faculty
research projects on short cut pages, while the provost/academic dean
discussed engineering principles that leverage the schools strengths as the
continuing text.
Additional promotional materials, like this fund raising brochure, were
created in keeping with the re-branding. The burgundy and gray color palette,
the use of large scale photography and a clean format enhance the
sophisticated updated look.
The Insider, a quarterly newsletter for parents, was developed to deepen
the schools goal of promoting continued excellence in education. The
newsletter keeps Stevens parents appraised of curriculum, faculty activities,
engineering advancements and encourages participation in parent-student
related events.
The Richmond Organization
The Richmond Organization, an independent music publisher wanted to update
its identity after 50 plus years in the business.
After extensive research we found the company was well know in the
business by its acronym, TRO, rather than their full name. We suggested
incorporating this shortened version as part of the new identity. A simple
red square, which holds the three white letters, became the solution to
updating their image. The logo has been applied to marketing and collateral
materials as well golf tees, pins, hats and other promotional give-aways.